My approach combines human-centred design methods with a deep understanding of business. I am experienced in project management and team organisation, ensuring that business goals, user needs, and technical constraints are all balanced effectively.
My approach combines human-centred design methods with a deep understanding of business. I am experienced in project management and team organisation, ensuring that business goals, user needs, and technical constraints are all balanced effectively.
Besides, my background in media management and digital content production allows me to shape not only intuitive product experiences but also compelling stories around them. I thrive on solving design challenges and exploring new opportunities that help businesses scale.
Besides, my background in media management and digital content production allows me to shape not only intuitive product experiences but also compelling stories around them. I thrive on solving design challenges and exploring new opportunities that help businesses scale.
Recent works
Recent works

Dream Broker's Customer Identity and Access Management System (CIAM)
SAAS System

Dream Broker's Customer Identity and Access Management System (CIAM)
SAAS System

Design for Government
Service design

Design for Government
Service design

Hack Junction
Marketing, Website, and Platform design

Hack Junction
Marketing, Website, and Platform design
Work with me
Software
Software
I offer extensive expertise in software design within the B2B SaaS industry. I am well-versed in the entire product design process, from initial research to market launch, placing a strong emphasis on prioritizing user experience and user needs to achieve both business and societal outcomes.
I offer extensive expertise in software design within the B2B SaaS industry. I am well-versed in the entire product design process, from initial research to market launch, placing a strong emphasis on prioritizing user experience and user needs to achieve both business and societal outcomes.


Mobile app
Mobile app
If you have ideas for an app or a business prospect, I am open to listening and iterating so that they can be turned into a design, taking into consideration aspects of market fit, value propositions, and time to market.
If you have ideas for an app or a business prospect, I am open to listening and iterating so that they can be turned into a design, taking into consideration aspects of market fit, value propositions, and time to market.
Website
Website
Whether it's a marketing campaign, small business, or events website, I collaborate with design, marketing, and developer teams to create visually appealing websites that attract traffic.
Whether it's a marketing campaign, small business, or events website, I collaborate with design, marketing, and developer teams to create visually appealing websites that attract traffic.


Service Design
Service Design
Excellent customer experience not only encourages customers to return but also inspires them to advocate for your business. I help identify how you can better meet customer needs, streamline operations, and reduce costs by combining proven research methods with my experience in content marketing.
Excellent customer experience not only encourages customers to return but also inspires them to advocate for your business. I help identify how you can better meet customer needs, streamline operations, and reduce costs by combining proven research methods with my experience in content marketing.
Project Management
Design Workshop
Graphic Design
Media Production
I talk about
Accessibility: How to Design for Everyone
Accessibility | Universal Design | Inclusive Design
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eCommerce Opportunities in the Metaverse
Design for eCommerce Experience in VR environments
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Endorsements
Petra Rossi
Technical Writer @M-Files
I’ve had the pleasure of working with Phuong on several UX projects, and I’m continuously amazed by her ability to quickly map out user journeys and deliver wireframes and prototypes without compromising on research. Phuong expertly balances aesthetics with functionality and demonstrates an impressive attention to detail, all while maintaining a clear focus on the bigger picture. Her deep understanding of user needs and mastery of design has led to first-class user experiences, even on the most complex projects. As a coworker and friend, Phuong is empathetic, organised, and easy to collaborate with. She offers honest, constructive feedback and works well with everyone from designers to developers and product owners. Phuong’s passion, resilience, and commitment to perfection set her apart as a product designer. Any team would be lucky to have her.
Petra Rossi
Technical Writer @M-Files
I’ve had the pleasure of working with Phuong on several UX projects, and I’m continuously amazed by her ability to quickly map out user journeys and deliver wireframes and prototypes without compromising on research. Phuong expertly balances aesthetics with functionality and demonstrates an impressive attention to detail, all while maintaining a clear focus on the bigger picture. Her deep understanding of user needs and mastery of design has led to first-class user experiences, even on the most complex projects. As a coworker and friend, Phuong is empathetic, organised, and easy to collaborate with. She offers honest, constructive feedback and works well with everyone from designers to developers and product owners. Phuong’s passion, resilience, and commitment to perfection set her apart as a product designer. Any team would be lucky to have her.
Aleksi Siitari
Software developer @ Metroc
I worked as a developer together with Phuong on a short project building a web app frontend. Phuong was very professional in her work and created an impressive design for the user interface. She was excellent at communicating the design principles and the ideas behind the user interface to the developers. Working with Phuong was a pleasant experience.
Aleksi Siitari
Software developer @ Metroc
I worked as a developer together with Phuong on a short project building a web app frontend. Phuong was very professional in her work and created an impressive design for the user interface. She was excellent at communicating the design principles and the ideas behind the user interface to the developers. Working with Phuong was a pleasant experience.
Heiman Safeen
Growth Officer @Ruokaboksi
I had the pleasure to work with Phuong on the UI/UX of Giveaway App's mobile application. She worked on our app's design, user flow and experience. She is hard working, precise and extremely good at what she does. She takes the end users needs into consideration in every step of the process, which is why we ended up with an awesome looking app that is very simple to use (avg. 4.4 stars on Google Play and 5 stars on App Store). I warmly recommend Phuong for any UI/UX project or work position. We were extremely satisfied with her work efforts and output.
Thien Nguyen Truong
Data Analyst @Metacore
Phuong’s ability to handle and deliver multiple tasks was unlike anyone I’ve seen before. We've had the opportunity to work together on multiple projects over the last four years. Overall, Phuong is an enthusiastic, dependable and initiative member of the team. I’ve seen Phuong go above and beyond in recruiting new talents and collaboration opportunities during the four years we worked together. Because of her ‘nothing is unsolvable’ mindset, she’s almost always the first to take on new challenges, and that’s how our projects delivered extraordinary outcomes over the years, thanks to the new collaboration Phuong acquired. As a team member or a leader, Phuong earns my highest recommendation.
Heiman Safeen
Growth Officer @Ruokaboksi
I had the pleasure to work with Phuong on the UI/UX of Giveaway App's mobile application. She worked on our app's design, user flow and experience. She is hard working, precise and extremely good at what she does. She takes the end users needs into consideration in every step of the process, which is why we ended up with an awesome looking app that is very simple to use (avg. 4.4 stars on Google Play and 5 stars on App Store). I warmly recommend Phuong for any UI/UX project or work position. We were extremely satisfied with her work efforts and output.
Thien Nguyen Truong
Data Analyst @Metacore
Phuong’s ability to handle and deliver multiple tasks was unlike anyone I’ve seen before. We've had the opportunity to work together on multiple projects over the last four years. Overall, Phuong is an enthusiastic, dependable and initiative member of the team. I’ve seen Phuong go above and beyond in recruiting new talents and collaboration opportunities during the four years we worked together. Because of her ‘nothing is unsolvable’ mindset, she’s almost always the first to take on new challenges, and that’s how our projects delivered extraordinary outcomes over the years, thanks to the new collaboration Phuong acquired. As a team member or a leader, Phuong earns my highest recommendation.
