PHUONG

PHUONG

Hello 👋 My name is Phuong.
I am a digital product designer specializing in SaaS experience both B2B and B2C. I am passionate about crafting user-centric, aesthetically pleasing, and consistent product experiences that align with business objectives. When I’m not designing, you’ll probably find me out hiking or learning about new countries and cultures.

Hello 👋 My name is Phuong.
I am a digital product designer specializing in SaaS experience both B2B and B2C. I am passionate about crafting user-centric, aesthetically pleasing, and consistent product experiences that align with business objectives. When I’m not designing, you’ll probably find me out hiking or learning about new countries and cultures.

My design process

My design process

01 - Discovery

To kick off any project, thorough research is conducted to understand the problems faced by users. Once the root causes are identified, I can begin to define the ideal solution.

To kick off any project, thorough research is conducted to understand the problems faced by users. Once the root causes are identified, I can begin to define the ideal solution.

Empathise image
Ideate image

02 - Define

02 - Define

To effectively manage a project, it's crucial to define the job to be done, establish project goals, involve stakeholders, and ensure clear communication and thorough documentation.

To effectively manage a project, it's crucial to define the job to be done, establish project goals, involve stakeholders, and ensure clear communication and thorough documentation.

03 - Design

With an understanding of user needs, technical constraints, and business requirements, I design using pen and paper, create interactive prototypes, and iterate based on feedback from users and stakeholders.

With an understanding of user needs, technical constraints, and business requirements, I design using pen and paper, create interactive prototypes, and iterate based on feedback from users and stakeholders.

Design image
Abstract art of swirling purple and pink paint.

04 - Develop

04 - Develop

I work closely with developers and the product team to implement designs, continuously iterate, and support new releases, bug fixes, and ongoing product improvements.

I work closely with developers and the product team to implement designs, continuously iterate, and support new releases, bug fixes, and ongoing product improvements.