October #Beatz Concert

Produce marketing campaigns and multimedia production for a musical concert: create lasting memories and establish a renowned reputation.

Role

Media and Marketing team lead (Plan and execute marketing, Produce pre-to-post media contents)

Sector

Entertainment

Team

Concert production teams: marketing, media, finance, logistic, stylist, performancers, and stage team

Overview

October #Beatz is a concert organised by international students in Finland. The idea came from my friend, a passionate music geek, who wanted to organise a big concert for our club Music for Friends Helsinki. We succeeded greatly in 2014, the first year the concert was launched. Over the years (2014–2017), it grew to attract thousands of attendees, reaching a record audience of 600 in 2017.

I took part as the Media and Marketing Lead, responsible for planning and executing marketing campaigns to attract and build an audience for the concert. This included producing visual design, video production, and photography, all aligned with the marketing content and timeline.

The following years, I continued as Marketing and Media Advisor, overseeing the big picture while building our social media presence and strengthening the reputation of the music club.

Results

  • Audience growth: from ~250 in the first year (2014) to 600 by 2017.

  • Social media impact: increased following and engagement through consistent marketing campaigns (reach, views, shares).

  • Partnerships: secured sponsorships and collaborations that supported the concert’s growth.

  • Academic contribution: wrote my bachelor’s thesis “Multi-camera Video Production for Medium-Sized Concerts” – a guide to multicamera techniques in concert production.

Recommendation

"As a team member or a leader, Phuong earns my highest recommendation." – Thien Nguyen Truong (Producer)

October #Beatz 2014

Pre-production
Trailer
D-Day and Post-Production
Sample performance videos

October #Beatz 2015

Trailer
Sample performance videos

October #Beatz 2016

Trailer
Sample performance videos

October #Beatz 2017

Trailers

Sample performance videos

After movie

Credits

October #Beatz 2014 (Aug 2014 - Dec 2014)

  • Phuong Nguyen: Producer, editor

  • Nguyen Tien Duc: Filming advisor

  • Julien Masha: Camera operator

  • Hai Phan: Camera operator, editor 

  • Dao Cong Thanh: Camera operator

  • Chuong Truong: Camera operator

  • Thien Nguyen: Editor

  • Dang Vu Tung: EditorNguyen

  • Pham Quang Huy: FOH assistant

  • Nguyen Dinh Hieu: PCR operator

October #Beatz 2015 (Aug 2015 - Oct 2015)

  • Phuong Nguyen: Producer, editor

  • Thu Vu: Assistant

  • Chuong Truong: Camera operator

  • Phuoc Tho Doan: Camera operator, editor

  • Linh Tran: Camera operator

  • Nguyen Hoang Phuong: Camera operator

  • Lacey Nguyen: Camera operator, editor 

  • Phuong Anh: Camera operator 

  • Nguyen Dinh Hieu: Stage designer, FOH assistant

  • James Nguyen: PCR operator

October #Beatz 2016 (Aug 2016 - Oct 2016)

  • Phuong Nguyen: Producer, editor

  • Joachim Luttinen: Video director

  • Huong Thu Nguyen: Camera operator

  • Nguyen Hoang Phuong: Camera operator

  • Thien Nguyen: Editor

  • Hieu Tran: Editor

  • Dao Cong Thanh: PCR operator


    FOH audio and lighting controller, stage effects by venue staffs.


Conclusion

From a small student led initiative, October #Beatz grew into one of the most awaited international student concerts in Helsinki. Over four years (2014–2017), it expanded its audience base, promoted Music for Friends Helsinki club, and gave students a platform to share their passion and work together in music, media, and event production fields. For me personally, it was a defining experience where I was able to blend strategy with creativity, develop practical skills in media production, marketing, and team leadership, and witness firsthand the rise of the audience and community involvement.